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Make Your Own Kind of Music


A car launch campaign that looked like a single release. 

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Make Your Own Kind of Music


A car launch campaign that looked like a single release. 

A classic song re-recorded. A secret gig to launch the song. A lyric video. And finally, a music video, later cut into TV ads. 

 

The track and the campaign were launched with a secret gig for selected Paloma superfans, getting the ball rolling on making the song famous. The gig was filmed and posted on SKODA's and Paloma's social channels.

 

And here's the 60" TV and cinema ad that was launched during The Voice UK:

 

If you’re into case studies, here we go:

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Results


• No. 1 single in sales on Amazon UK and No. 2 on iTunes.

• Five straight weeks as the most 'Shazamed' ad in the UK.

• Cracked the top 40 UK singles chart, reaching No. 8 in sales.

• Added to the latest Paloma Faith album and to her tour setlist.

• A sold out car.  

Results


• No. 1 single in sales on Amazon UK and No. 2 on iTunes.

• Five straight weeks as the most 'Shazamed' ad in the UK.

• Cracked the top 40 UK singles chart, reaching No. 8 in sales.

• Added to the latest Paloma Faith album and to her tour setlist.

• A sold out car.